Built direct. Made to last.
Twenty-five years ago we set out with a single conviction — that the best brands are built in direct conversation with the people who use them. That belief still shapes every product we make and every team we hire.
Twenty-five years, in figures.
One desk. One product. One promise to the customer.
In 2001, GoDirect Inc. began the way most meaningful things do — with a small team, a stubborn belief, and a willingness to do the unglamorous work. No middlemen, no inflated marketing, no shortcuts.
We chose direct-to-consumer not because it was trendy, but because it was honest. It meant hearing from the customer the day a product shipped — and being accountable for what they said next.
Twenty-five years later, the team is bigger and the brands have multiplied. The promise hasn't changed.
A quiet, steady climb to a global stage.
GoDirect Inc. is founded with one belief — the best brands are built in direct conversation with the people who use them.
Our first brand launches and becomes an instant hit, setting the tone for every product and brand to come.
We bring consumer and business-grade tech and connectivity to a global audience under the GearIT name.
We cross a major milestone — products in the hands of millions of customers across the globe.
A new lifestyle brand for the modern home joins the family, expanding our footprint into everyday living.
Recognized as the 1,929th company on the Inc. 5000 list of America's fastest-growing companies.
We're on the journey to becoming the best global D2C company — continually delivering the 'wow' experience.
Distinct brands. One shared standard.
Each brand has its own voice, audience, and design language — held together by the same obsession with quality, service, and the customer's experience.
Built in-house. Refined for scale.
We're a vertically integrated D2C company. Product, supply chain, brand, and channel — all under one roof, all moving in the same direction.
Explore our expertiseProduct Development
From insight to shelf-ready product — designed in-house, tested relentlessly.
Supply Chain
A global network engineered for speed, quality, and accountability.
Brand & Marketing
Distinct identities backed by data, story, and creative craft.
Omni-Channel Retail
DTC, marketplaces, and retail — one consistent brand experience everywhere.
To deliver a remarkable experience — for everyone we touch.
Deliver a remarkable experience for every customer, employee, and partner — every single day.
To become the preeminent global direct-to-consumer company in our industry.
The four ideas we measure ourselves against.
Customer First
Every decision starts with the person on the other side of the box.
Quality Without Compromise
We obsess over the details others overlook.
Deliver the Wow
If it's not remarkable, it's not ready.
Better Together
We hire kind, curious people and build the conditions for them to thrive.
Honored by the people we respect most.
Want to be part of what comes next?
Brand collaborators, retail and business partners, investors, press, and future teammates — we'd love to hear from you.